I’m a creative director with over 10 years of experience in the media industry, who grew up primarily at ViacomMediaNetwork and later blossomed into an independent professional.
During my career I have dealt with the entire creative process for marketing, communication and identity campaigns, from brand strategy definition to practical tactical solutions, across all media.
Comfortable managing complex international organizations, I have over 5 years of experience leading international creative teams developed within the MTV South Europe Network In the role of creative director of an international network such as MTV, I dealt with creative production paths of all kinds, graphic design, 2d animation, CGI, live-action and events.
During these projects I managed creative teams involved in the design and production, both internal and external, often collaborating with Italian and foreign agencies and studios.
In my freelance activity I have greatly expanded the variety of my clients, working for brands such as Armani Valentino, Bally, Napapijri, Sony, Rai, San Pellegrino, Campari…
Generally speaking I belong to the Less Is More school, I appreciate quality design applied to creative flair, I don’t like preordained solutions and I believe that open-minded approach and the propensity to develop talents are essential in the management of creative teams.